pasir ris primary. floorball and football, captain's armband more often than not, a training camp in sweden at eleven that i still think about. sports student of the year in 2012. i didn't know it yet, but this is where doing things properly started.

six years in the victoria school and vjc floorball programme. captain in 2014, 2016 and 2018; national champions twice. i learnt how a team actually works: who talks, who doesn't, what you say after a loss. a lot of how i work with people now comes from those changing rooms.

at 19, during national service, i started painting custom sneakers for people i'd never met. no marketing budget, no fancy gear, and too shy to talk to a camera. so i started quietly: process shots, packaging videos, honest captions about the work. that was my way of showing up. slowly people paid attention, the straits times wrote about it, and i realised i didn't just enjoy designing. i loved sharing the story behind the things i made.

five seasons with the men's national floorball team, alongside everything else. a sea games camp in perth, bronze at the asia oceania championships in 2023, man of the match against new zealand in my first international and against korea in my last tournament. it taught me to work under pressure, stay disciplined and be a good teammate. i designed the team's match graphics on the side, which is how i found out i liked that too.

i don't talk about this much. but if you've read this far, i guess you've earned it. somewhere between national service and university i fell into early web3. bayc, azuki, doodles, the communities before the hype. on paper, for a while, i'd made more money than i knew what to do with. then the cycle turned and most of it went. what stayed was worth more than the number: i learnt how markets move, what risk actually feels like, when to take profit and when i should have. and i saw up close how people rally around a shared idea and an identity, and that the projects which survived a crash weren't the loudest ones, they were the ones with a story people cared about. trends come and go. storytelling is what lasts.

nus. i knew pretty early it wasn't the path for me, but i saw it as another chance to document, to connect, to tell stories again. so i kept sharing: the late nights, the critiques, the small wins. not overnight, but from years of being consistent, honest and showing up even when it was messy, 18,000 people ended up following along. architecture taught me structure. the documenting taught me story. i graduated wanting the second one more.

a year of trying everything that wasn't architecture. an internship at a short-form agency, where a video i worked on hit 11.5 million views. freelance brand design for a financial consultant. running the socials for a floorball club. market research, scripting, editing, strategy, whatever the job needed. none of it was the plan. all of it was the point.

seek sophie, a travel start-up. i got to own two accounts end to end: strategy, scripts, shoots, interviews, a hundred reels. the thing i'll keep is "humans of seek sophie", a series about the people behind the experiences. i saw first-hand that telling a story personally doesn't just reach the people who matter, it changes things for them: partners got bookings, got recognised, got to be seen for the work they do. that's the proof i needed that this is the job.

i tell stories about my twenties while living them. soffcopy and fomties are the projects i'm actively building, alongside a few tools, so that documenting gets a lot easier for people starting out. the aim is the one i keep coming back to: not chasing trends, but building real connection, turning followers into fans, and making content that means something. this site is where it all meets. if you've read this far, we'd probably get along.