co-ran @seeksophie and @seeksophiesg on instagram (~195 posts) in a 2–3 person team, owning strategy, scripting, editing, shoots and partner interviews; solely ran tiktok and youtube, clearing a 120-video backlog.
grew followers across both instagram accounts by ~14,000 in 11 months on 13.6m views (main account +15.8% to 67.9k; singapore account +32.3%).
doubled quarterly follower growth q1 to q2 by using performance data to prioritise saves, shares and the highest-converting formats; presented findings weekly, monthly and quarterly.
interviewed, wrote and designed 12 posts for "humans of seek sophie", the accounts' top follower driver (avg. 190 follows per post in q2; best +732).
led short-form editing (100+ reels, 1.2m+ views); a hook-first workflow tripled average views on the green-screen explainer pillar, ~5k to ~17.5k per video.
set up a content-waterfall system repurposing content across social, website and email; built claude agents for account analysis and scripting, and supported the manychat rollout.
ran 10 partner shoots and a 7-day vietnam creator trip across 5 partner experiences; covered a 40-partner event and a 300-person community event.
founderfomtiesmedia project
2025 — present
a story-led media project about people figuring out their twenties: "confessions of…" interview series told through short-form video and carousels.
own the whole pipeline: finding subjects, interviewing, shooting, editing, writing and posting.
doubles as the testing ground for the content systems behind soffcopy.
foundersoffcopycontent & personal-brand studio
2024 — present
a one-person studio helping solo operators (coaches, creators, consultants) grow personal brands on instagram and linkedin.
responsible for strategy, positioning, creative direction, copywriting and the backend: newsletters, lead magnets and digital product funnels.
developed a 3-week recurring workflow from ideation to publishing so clients post consistently and attract qualified leads without burning out.
working with early clients while refining one core offer; long-term aim is to productise the system for solopreneurs.
social media managernemesis floorball clubpart-time
dec 2024 — present
run the club's instagram solo through the season, designing all graphics and writing captions.
shoot photo and video at trainings and match days.
built the consultant's brand identity (tone, colour palette, logo) as part of a 3-person creative team.
designed a master slide system and restructured 20+ decks (200+ slides) for sales, recruitment and training.
social media internloaflabsthe viral haus
may — jun 2025
researched trends, then developed, scripted and edited short-form videos for 4 clients; assisted with in-person shoots.
client videos averaged 100k+ views, with a single video reaching 11.5m.
content creator@ryeonesinstagram, tiktok, youtube
2019 — present
built an 18k audience across tiktok and instagram documenting architecture school, floorball and creative work.
ran a custom sneaker business, fihtus (2019–22), with overseas clients and a consistent 4–5k in sales for most of two years; featured in the straits times and pioneer (2021).
national athletesingapore floorball associationmen's national team
dec 2019 — aug 2024
bronze at the asia oceania floorball championships 2023; perth training camp for the sea games 2022.
man of the match vs new zealand (2020, first international friendly) and vs korea (2023, third-place match).
designed match graphics for the team's socials and helped compile the sea games 2022 tactical playbook.
education
where, and what i was part of
bachelor of arts (architecture)national university of singapore
2021 — 2025
varsity floorball, five seasons.
eusoff hall resident, 2021 — 2025.
hall floorball vice-captain; led the hall team's training sessions.
hall football and sepak takraw.
sports management committee: inter-block games 2022/23; inter-hall games 2023 opening ceremony.
hall promotion board: social media design.
full-time national service, 3rd sergeantsingapore armed forces