one of my many mini ventures - conceptualised over years, but executed for less than six months. technically, a failure. but one i learnt a lot from.
it began as part of a branding module in my final year at university. as an architecture student who chose not to pursue my master’s, i found myself drawn to branding, marketing, and content modules instead.
our assignment was to build a digital product brand from scratch. and for me, that brand was euscape.
| [[euscape | the idea]] had been living in my head for years - as someone who grew up in a culture where vulnerability wasn’t always encouraged (especially as an asian guy), i often felt like there wasn’t space to process or reflect, let alone speak openly about it. |
that’s what euscape was meant to be - a quiet corner (on the internet) for introspection, motivation, and emotional clarity. years later, that same thread would lead me to start [[fomties™]].
after the module ended, i decided to keep going. i turned euscape into a theme page - a faceless curation project designed to build community through thought-led storytelling.
as you can already tell, with most of my creative projects, the root motivation stems from personal circumstances or problems i wanted solving. for this second phase of euscape, it was to improve my technical knowledge and skills.
i wanted it to: • sharpen my video editing, curation and storytelling skills • deepen my expertise in content marketing and strategy by trying to grow a faceless brand from zero • and eventually monetise through a [[digital coffeeshop]] through newsletters, email flows, brand collaborations, and digital products etc.
i had a rough roadmap. some might say i even planned too much. a couple of daily actionable steps. some but within two months, i burnt out.
some days i look back and feel like i failed. but i also know this project gave me [[2025-10-29-what i’ve learnt from trying to grow a theme page from scratch|valuable reps in content marketing, audience building, and system design]] - all of which i use today.
not everything is meant to scale. some ideas exist to teach you what matters when you try again.
long story short here are my key takeaways:
- you never really start from zero
- discipline will out last motivation everytime
- smart goals and actionable steps are the first step, but systems help keep things running
- no business ever has a plan fully thought out, maybe some rough plans but more improtantly is to build fast and adap faster and of course keep going regardless